Where big-brand expertise meets challenger brand energy

We work with ambitious, growing businesses to bring brand clarity, consistency and meaning to the next phase of their journey.


From how you show up to what you stand for, we’ll make sure your brand speaks with confidence and connects with the people who matter.

After 15 years working with the biggest global consumer brands, I know what it takes to make people pay attention. With this knowledge I now help growing businesses cut through the noise and show up like the category leaders they are.

No bloated agency teams. No buzzword-heavy decks. Just straight-talking, senior-level strategy that moves your brand forward.

Colorful illustrated business cards for Rainbow Cafe and Cutie Cafe, featuring pastel colors, cute characters, stars, clouds, and a QR code.
Smiling woman with brown hair wearing a black crop top, beige pants, and a black belt, standing against a plain light-colored background.

my story

After 15 years shaping social strategy and brand presence for some of the world’s biggest global names - brands like McDonald’s, Adidas, Dove, Sainsburys, Adobe, Maxfactor. I know what it takes to command attention in a noisy marketplace. I’ve been in the boardrooms, led the campaigns, and lived the pressure to perform at scale.

But what I’ve also seen, and felt, is how that “big brand energy” can burn people out. The endless meetings, the cookie-cutter strategies, the race to keep up with trends instead of leading with true meaning.

That’s why I stepped away from the agency treadmill, to create a different kind of service: agile, personal, and fiercely strategic.

One where growing, ambitious brands don’t just get a marketing plan - they get a partner who listens, adapts, and helps them find clarity in the chaos.

My mission? To bring the strategic muscle of global brands to businesses who want to build real connection, long-term growth, and a brand with purpose - without the burning out.

Because great brands aren’t built overnight, and they certainly aren’t built from exhaustion. They’re built from focus, confidence, and knowing exactly who you are and who you’re here to serve.

how we can work together

People sitting around a laptop, looking at an image search page with pictures of buildings and objects; one person is taking notes in a notebook.

projects

The most common approach is to work on a project basis, perhaps you’re looking for a shift in strategy, have a new product or service launch coming up or need to find a route to target your ideal audience and get ahead of competitors.

A woman standing at a whiteboard with multiple colorful sticky notes, presenting to a group of five people seated at a table with laptops and notebooks, in a bright room with large windows.

workshops

When you need help bringing stakeholders together to an agreed direction, a workshop is a fantastic tool. We will identify the goal of the session, the outputs and the key people in attendance. From there I will plan, manage and deliver the outputs from the session.

Two women sitting at a table looking at a laptop displaying furniture images, in a bright room with windows.

fractional leadership

I work with you and your team on a fractional basis, which means I work a few days a week or month, for a fixed period (3 months minimum).

We’ll agree a plan for priority projects and I will provide strategic oversight and direction for you and your team.

past clients

A person holds a black and white photograph in front of a storefront for Nationwide insurance. The photograph depicts a similar storefront with posters and a puppy in the window. The scene outside is colorful and modern, with a blue Nationwide sign, a tree, and pedestrians on the sidewalk.

Nationwide

Blue background with yellow text that says 'cardfactory' and 'celebrate all life's moments'.

Card Factory

Colorful digital illustration of four individuals with expressive faces, some crying or distressed, divided into four sections, with various objects and backgrounds.

Ocean Bottle