Ocean Bottle
launching a brand campaign for a socially responsible, reusable water bottle brand.
We found that guilt wasn’t an emotion that would elicit action, and that 78% already owned a reusable water bottle but still forgot to use it.
So the campaign #Econfession Challenge, encouraged the public to admit to their not so eco-friendly habits or behaviours that they would like to change.
Ocean Bottle employee’s launched leading by example, unashamedly sharing their own #econfessions to show that even they don’t get it right all the time.
(work completed whilst at DRUM, Omnicom)
the result
→ The campaign hashtag achieved 40M views
→ Branded search traffic went up 56%
→ Brand following on TikTok increased by 220%
The campaign was covered in Creative Review Annual 2022, along with Campaign Live, Trend Watching and other industry publications.
