Nationwide Building Society
transform a heritage high street bank into a student favourite.
The task was to turn this high street staple into a much loved brand for a young audience whose current choice were modern banking apps such as Monzo or Revolut. Transforming their social media and collaborating with the right talent, we helped launch NationFried Chicken Shop, along with their PR agency, to create some positive buzz.
(work completed whilst at That Lot)
content examples
the result
SILVER DRUM AWARD WINNER 🏆
Working with GK Barry and Nationwide’s PR agency, we launched the NationFried Chicken Shop for StudentFlex which has recently won a Silver for a DRUM Finance Award.
The campaign delivered 39,000 student account openings (more than double the previous period) and over 30% market share.