join the bold brand club
for brands that refuse to blend in
The Bold Brand Club is for founders, marketers and leaders who want to build brands with greater distinction.
Join for original perspectives, unexpected inspiration and practical provocations designed to help you see your category differently and make bolder, more deliberate brand decisions.
what to expect
➤bold moves
A closer look at a brand decision that challenged convention, created distinction or found an opportunity others had overlooked.
➤provocations
A question, observation or challenge to take into your next brief, strategy session or leadership conversation.
➤beyond the category
Ideas and inspiration from outside the usual competitor set, because the strongest answer is not always sitting within your own industry.
➤bold brand sessions
Invitations to online webinars, talks and live conversations exploring the decisions behind more distinctive brands.
this is not another marketing roundup
You will not receive a list of micro trends, hacks or low level tactic.
The Bold Brand Club is about more strategic thinking, unexpected references and the choices that build a brand that is distinctive and more difficult to imitate.
We are not anti-AI. We are anti-autopilot.
The Bold Brand Club was created by Hayley Hildred, Strategist and Former Agency Leader with more than 15 years’ experience helping brands find clearer, more distinctive routes to growth.
Her career has spanned brand, social, content, creative and influencer strategy, working with businesses including Google Pixel, Unilever, Greggs, Nationwide, Adobe, Argos and Dove. She has led teams, shaped global strategies and worked across categories ranging from technology and finance to beauty, retail, sport and sustainability.
That cross-category experience sits at the heart of The Bold Brand Club: looking beyond the usual competitor set, challenging the assumptions brands have stopped questioning and finding the opportunities others have overlooked.
meet the founder
ready to see your category differently?
Join The Bold Brand Club for ideas, inspiration and invitations designed to help you make bolder brand decisions.