Billion Dollar Boy
strategic thought leadership and creative influencer strategy
Working with Billion Dollar Boy as a Freelance Strategy Director for projects ranging from 1 week to 2 months, our partnership has spanned across a 6-month period so far.
➤ Social media audits and competitor analysis - utilising tools such as Sprout Influencer (formally Tagger).
➤ Strategic insights, audience insight, research - a mix of tools (GWI, Canvas8, YouGov, Statista) and desk research.
➤ Creative platform development and working with creative to shape the campaign ideas.
➤ Influencer strategy - from cohorts, to tier, to comms planning - how to get the best from working with influencers.
